SWISSPERS

A round cotton pad is pretty much the most boring thing ever. But using these pads to take your makeup off at night is important for your skin. So we created the Sleep Naked movement. How do you draw attention to an innocent, round cotton thingy? Put them in what looks like condom packages, print provocative messages on them, and pass them out at places like BeautyCon and the Third Street Promenade. Thousands were handed out. Many faces – and pillowcases – were saved.