FIRSTLIGHT HOMECARE

Most homecare ads follow a formula — show an elderly person struggling, and (INSERT COMPANY HERE) comes in to provide peace of mind. It never captures what the son or daughter actually go through managing their own family while caring for an older parent or guardian. It’s a stressful, guilt-ridden experience. Armed with a good insight and a tiny budget, this video series showed empathy for family caregivers and broke through all the bad acting and phony scenarios in the category.