Creative Director, by way of words
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Libby’s Pumpkin

 

LIBBY’S PUMPKIN

Canned pumpkin. Used once in November, and then … nothing. But it’s an actual superfood with a real superpower. Just add it to any recipe as a substitute and boom, it’s healthier without changing the taste. We trash-talked other veggies (Looking at you, kale.) and made social content that got shared more than pumpkin pie on Thanksgiving.